The National Federation of Coffee Growers of Colombia, founded in 1927 is a non-profitable organization whose primary objective is to improve the quality life for more than 500.000 coffee grower families in the country.

In Colombia, the coffee growers democratically elect their local, regional and national representatives that run the Federation, entity which invest its funds obtained by the commercialization of the Colombian Coffee in the stabilization of the internal coffee price, in the research for the improvement of cultures productivity and in social and infrastructure improvement in the
coffee-growing regions.


At the same time a portion of these funds are destined for global marketing and promotional programs, as the "Juan Valdez®", advertising campaign, the "100% Colombian Coffee program" and the positioning of the   brand.